Feather insurance
A new look and feel for an insurer built for expats: brand, website and advertising working together to make insurance in Europe simple and honest.
Brand designer & former university teacher.
Axel Flores goes from a company’s promise
to the system that carries it.
Since 2017, Axel has helped brands in the tech industry by spotting where business goals and users’ needs meet, and shaping scalable identities around that overlap.
Projects
Doolabs
A visual identity built from scratch for a tech partner serving companies in Central America: logo, brand guidelines and icons that scale with its clients.
Edoo ecosystem
An illustration-led brand for an education platform: a flexible illustration system, standardized assets and visuals that support marketing across schools and colleges.